Working for performance solutions we made special focus in brand experience. The client is the number one priority and we are very concerned about their way they feel and interact in an every day basis with the brand.
The concept of the design is based on offering an energetic and unique customer experience.
The whole system is built upon strong pictures - super playful, colourful, funny and dynamic.
The Hema visual identity relies heavily on the use of the colour. The palette consists of a complementary range of colours that work well in almost any combination.