Urban dictionary: When someone has guts or balls, they have moxy.
The concept of Moxy Hotels is based on its own definition. It's modern, edgy, border, crazy, funny, unstructured, free.
The Moxy identity is defined by a strong use of pictures that have a style of “free expression”. They maintain a distinctive look and feel across all art forms.
This project is comprised of core elements including logo, color, type and icons, as well as extended expressions including treatments, graphics and textures with hashtags, this wide range of tools is designed to be flexible and expandable - so you can use your creativity to innovate across all different formats.