STAR 

You can be a STAR by following the programme of startreverse.com.

​Celebrating the customer experience concept of STAR (S - surprise, T - touch, A - assist, R - recognize) I designed a logo for training new leaders.

The STAR logo represents the philosophy for  training new leaders. It was thought to be colourful, playful, dynamic for a programme that is modern, new and creative.

To protect the clarity and visual integrity of the logo, it has been thought in a plain and vivid colour, 100% magenta. To ensure the legibility of the logo, it must be surrounded with a minimum amount of clearspace. This isolates the logo from competing elements such as photography, text or background patterns that may detract attention and lessen the overall impact. 

 

Using the logo in a consist manner across all applications helps to both establish and reinforce immediate recognition of the STAR brand.