Printed booklet - 2019
Performance Solutions made a special focus on brand experience. Brand experience refers to the overall perception and interaction that customers have with a brand throughout their journey, including every touchpoint and interaction they have with the brand. It encompasses the emotional, sensory, and cognitive responses evoked by the brand and plays a vital role in shaping customer perceptions, loyalty, and advocacy.
Hema visual identity relies heavily on the use of the colour. The palette consists of a complementary range of colours that work well in almost any combination.