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Start Reverse made a special focus on brand experience. Brand experience refers to the overall perception and interaction that customers have with a brand throughout their journey, including every touchpoint and interaction they have with the brand. It encompasses the emotional, sensory, and cognitive responses evoked by the brand and plays a vital role in shaping customer perceptions, loyalty, and advocacy.


My task involves the process of creating a visually appealing and user-friendly interface that aligns with the Zero Height's capabilities and the specific needs of the organisation.

Hema visual identity relies heavily on the use of the colour. The palette consists of a complementary range of colours that work well in almost any combination.

Visual identity

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