Resume / CV

As a Digital Asset Designer, I was responsible for producing digital assets that ensured brand consistency across multiple channels. I collaborated with various teams to fulfill ad hoc digitaldesign requests, supported go-to-market (GTM) product launches in EU markets, and assisted in the creation of promotional assets for calendar events.
 

In this role, I played a crucial part in enhancing brand identity and visibility across various digital platforms. My efforts directly contributed to the success of marketing campaigns and product launches, ensuring that the brand resonated with diverse audiences across the EU markets.
 

• Created engaging social banners and landing pages as a UX/UI designer to promote events and boost attendance, focusing on intuitive user interfaces and captivating visual design
   

• Produced printing designs for flyers and developed visual concept animations for motion banners
   

• Collaborated closely with motion designers, project managers, and directors to ensure project success and alignment with brand guidelines
   

• Organized design's events for Nordic countries and contributed illustrations to Miro's library

As a Digital designer on the sustainable team, my primary focus is to be on creating digital experiences that are not only user-friendly and visually appealing but also environmentally responsible.
 

I do research and analyse user needs, behaviours, and preferences to develop sustainable design solutions that balance user needs with environmental considerations.
 

My responsibilities are:

• Brand Consistency: Developed and produced digital assets that established and maintained brand consistency across all channels, including web, social media, email marketing, and advertising.
 

• Ad Hoc Design Requests: Managed and executed ad hoc digital design requests from various teams, ensuring timely and high-quality delivery of design assets to meet diverse needs.
 

• GTM Product Launches: Created digital assets for GTM product launches specifically tailored for EU markets, aligning with brand guidelines and localizing designs to resonate with the European audience.
 

• Promotional Assets: Assisted in the design and production of promotional assets for key calendar moments and events, ensuring alignment with overall marketing strategies and campaign goals.
 

As a Digital Production Designer at Adidas Digital Studio, my primary objective was to integrate various digital platforms and enhance user journeys and experiences through effective design. I focused on creating cohesive digital assets that facilitated seamless communication and brand consistency across internal platforms.
 

In this role, I played a pivotal part in enhancing internal communication at Adidas by designing digital assets that effectively conveyed new initiatives and guidance to employees. My work ensured a seamless and engaging user experience across all internal platforms, significantly contributing to the overall efficiency and effectiveness of internal communications.

My responsibilities are centered on design consultation for clients. A clear communication with developers make us design user friendly financial apps for our clients. I work in place and directly with clients such as Rabobank, NS, Cargill & Shv Energy.

During my stay in Rabobank, I design and prototype screens for Fund-r and On Track using Sketch. Together with the cross-functional teams - including UX designers and developers - we create a consistent and strong design system that we apply to the financial apps.

At Cargill and Shv Energy I am in charged of all social media posts and ads in HTML5. Every design is based on the brand concept.

Last but not least, Deloitte is pitching for NS and my input is a presentation that is made according the rules from the NS brand guide. The presentation includes 20 slides with different animations that I use to enhance and further explain my visual design work.  

I have the opportunity to do all the social media design, Ui design for the website, ecommerce campaigns and their brand identity.

My goal is to create a solid visual design that gives clarity and an easy interaction for the client and transform the creative concepts into functional designs and brand values into compelling visual styles.

Working with the developers, we create a user-centric digital website that offers you e-books and audiobooks by only following 3 steps.

Graphic design in internal branding projects. My task is for Unilever health department and I have to develop a logo and an iconography system. Working hand in hand with the agile team of Unilever and following the online style and brand guide, we deliver all in 1 week of work. 

I design for our clients as well as for internal projects. My role involves creative thinking on concepts and presenting different proposals depending on the need of each client. My creative mind goes from making brochures, posters and animations to packaging, ads, social media posts and more.

Client proposals and projects include: Mazda Europe, Emaar, Mazda USA, Moxy hotels, Hema, Rezidor hotels, Boom Chicago, Accor, ABN amro, Apollo, Dorint, Decathlon, PVH, (Tommy Hilfiger & Calvin Klein), Foodmark (Dubai), Feenstra, Melia hotels, Bose, Le pain quotidien, Landal green parks, KPN, KLM, Huawei, Eden, Dubai airports, Bouwmaat, Deutsche hospitality, Dorint, Generator, NH hotels, Si suites, Park-inn, Catchphrase.

This position was a short-term maternity coverage. My design focus was on the lookbook and to mainly follow the brand guide for a visual integration.