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As a UX/UI designer on the sustainable team, my primary focus is to be on creating digital experiences that are not only user-friendly and visually appealing but also environmentally responsible.

I do research and analyse user needs, behaviours, and preferences to develop sustainable design solutions that balance user needs with environmental considerations.


My task involves the process of creating a visually appealing and user-friendly interface that aligns with Ikea's web capabilities and the specific needs of the organisation.


My responsibilities are:

  • Conducting user research: I have to understand the needs, behaviours, and preferences of users who care about sustainability. This could involve conducting surveys, user interviews, and usability tests to gather feedback and insights from users.

  • Creating wireframes and prototypes: I develop wireframes and prototypes to test and redesign concepts. These designs are intuitive, engaging, and environmentally responsible.

  • Collaborating with stakeholders: I work with cross-functional teams, including product managers, engineers, and sustainability experts, to ensure that my designs align with the company's overall sustainability goals and objectives.

  • Incorporating sustainable design principles: I need to apply sustainable design principles, such as reducing energy consumption, minimising waste, and using eco-friendly materials, to my design solutions.

  • Staying up-to-date with sustainability trends: I need to stay informed about emerging trends and technologies in sustainable design to ensure that the work remains current and relevant.

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