Ikea
Designing digital experiences with sustainability in mind.
OLAPA collaborated with IKEA’s sustainability team to create digital experiences and campaign assets that balance usability, brand consistency and environmental thinking.
Our team worked across UX/UI, digital campaigns, product launches and promotional content — translating IKEA’s iconic identity into clear, engaging experiences across European markets.
Simple.
Useful.
Unmistakably IKEA.
Brand consistency
From web and social to email and advertising, we developed digital assets that maintain a consistent IKEA experience across channels.
Typography, colour, imagery and layout were carefully applied to keep every execution recognisable while adapting to different formats and communication needs.
Prototype & User testing
Designing > Testing > Improving.
We explored different ways to make the IKEA digital experience simpler and more efficient. A high-fidelity interactive prototype allowed us to test those ideas with real users before implementation.
Campaigns & promotions
Designed for the moments that matter.
We supported key commercial moments with promotional assets across IKEA’s digital ecosystem.
Each execution was designed to capture attention while remaining functional, accessible and consistent with the wider IKEA experience.
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