IKEA
As a Digital designer on the sustainable team, my primary focus is to be on creating digital experiences that are not only user-friendly and visually appealing but also environmentally responsible.
I do research and analyse user needs, behaviours, and preferences to develop sustainable design solutions that balance user needs with environmental considerations.
My responsibilities are:
• Brand Consistency: Developed and produced digital assets that established and maintained brand consistency across all channels, including web, social media, email marketing, and advertising.
• Ad Hoc Design Requests: Managed and executed ad hoc digital design requests from various teams, ensuring timely and high-quality delivery of design assets to meet diverse needs.
• GTM Product Launches: Created digital assets for GTM product launches specifically tailored for EU markets, aligning with brand guidelines and localizing designs to resonate with the European audience.
• Promotional Assets: Assisted in the design and production of promotional assets for key calendar moments and events, ensuring alignment with overall marketing strategies and campaign goals.
Intro
My task involves the process of creating a visually appealing and user-friendly interface and digital assets that aligns with Ikea's web capabilities and the specific needs of the organisation.
Goal
Skills Utilized:
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Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
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Strong understanding of branding principles and digital design best practices.
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Expertise in UX/UI design and digital graphics.
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Excellent project management and collaboration skills.
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Ability to translate complex concepts into visually appealing and user-friendly designs.