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UNILEVER

Over a focused three-month period, I led a comprehensive digital production design project for the healthcare division of Unilever. This project encompassed the creation of a distinctive logo and a cohesive branding strategy, along with the development of various digital solutions to support the division’s initiatives.

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Intro

  • Logo Design: Conceptualized and designed a unique and impactful logo that encapsulated the healthcare division’s mission and values. The logo design process included multiple iterations, feedback sessions, and refinements to ensure it resonated with the target audience and aligned with Unilever’s overall brand identity.
     

  • Branding Strategy: Developed a comprehensive branding strategy that provided clear guidelines on the use of colors, typography, imagery, and tone of voice. This strategy ensured a consistent and recognizable brand presence across all digital and physical touchpoints.
     

  • Digital Asset Creation: Produced a wide range of digital assets including web graphics, social media banners, email templates, and digital brochures. These assets were designed to enhance the division’s online presence and facilitate effective communication with stakeholders.

Goal

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  • Conceptualization and Brainstorming:

    • Conducted an in-depth brainstorming session with the team to gain a better perspective for the logo concept.

    • Identified key elements and icons/symbols that represent Unilever's diverse values, ensuring the logo would reflect the company's core principles.
       

  • Design Iteration:

    • Created multiple iterations and refinements of the chosen concepts, meticulously adjusting shapes, colors, proportions, and details.

    • Ensured the logo was visually appealing and effectively communicated the intended message.

    • Implemented digital tools and techniques to prototype and visualize the logo in various contexts, such as websites, mobile apps, and marketing materials.
       

  • Feedback and Refinement:

    • Gathered and incorporated feedback from various stakeholders, including marketing teams, healthcare professionals, and senior management.

    • Made necessary adjustments based on the feedback to enhance the design’s impact and relevance.
       

  • Finalization and Approval:

    • Finalized the logo design after thorough review and consensus from the team.

    • Ensured the logo passed all legal and trademark checks, aligning with Unilever’s brand protection policies.

    • Developed brand guidelines and usage protocols to maintain consistency across all digital platforms and marketing materials.

Digital solutions

  • Digital Asset Creation:

    • Produced a comprehensive suite of digital assets, including web graphics, social media banners, email templates, and digital brochures.

    • Designed assets to enhance the division’s online presence and facilitate effective communication with stakeholders.

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The process begins with a comprehensive understanding of Unilever Healthcare's mission, values, and target audience. What are the core principles of the healthcare division, and how does it align with Unilever's overall brand identity?

Process

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