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UNILEVER

The 3 months project was focused on creating a logo for a healthcare division of Unilever. 

 

A logo is a visual representation of a brand, and for a healthcare brand under Unilever, it needs to convey trust, reliability, and a commitment to health and well-being. It has to be dynamic, playful, follow the brand manual and interactive.

 

I’m on lead of the design of both internal platforms which communicate to all the employees the new interests and guidance of Adidas.

Intro

The goal is to create a symbol that not only represents the healthcare division but also aligns with the broader values and reputation of Unilever.

Goal

​A brainstorming session with the team gives the briefing a better perspective for the concept of the logo. After this brainstorm, we decide that the logo should incorporate several icons/symbols as they want to represent different Unilever's values.

Multiple iterations and refinements are made to the chosen concepts. These include adjusting shapes, colors, proportions, and details to ensure the logo is visually appealing and communicates the intended message effectively.

 

Once all feedback is considered and necessary adjustments made, a final logo is chosen. This version is approved by Unilever's healthcare division and goes through any legal or trademark checks.

Use of logo

My task involves the process of creating a visually appealing and user-friendly interface that aligns with the Zero Height's capabilities and the specific needs of the organisation.

The process begins with a comprehensive understanding of Unilever Healthcare's mission, values, and target audience. What are the core principles of the healthcare division, and how does it align with Unilever's overall brand identity?

Process

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